A retailer that sells many different types of products is considered to have a large product breadth. Product breadth is all about how wide and diverse an assortment is. Product breadth, which is the variety of product lines in a store. Product assortment, sometimes referred to as merchandise mix, refers to the variety of products that a retailer stocks and sells. This post will give you an overview of assortment planning and optimization, and will offer tips so you can implement the practice successfully in your retail business. You need data, a deep understanding of your customers and trends, as well as some foresight and intuition into what your customers want. Having a good merchandise mix requires both an art and a science. Getting your product assortment right is one of the most important - yet trickiest - things to do in retail.
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